The event will not carry the Coachella brand.
In my late teenage years, one of my goals was to go to one of the UK music festivals - Reading or Glastonbury. That goal never happened, but all this time I've been very jealous of their blowouts. Over the past few years, they've started appearing more and more in the US, and while that's great for accessibility, I have to admit, some of the specialness is starting to be lost on me. Honestly, the reason I didn't go to Coachella last year was that there really wasn't anyone playing worth crossing three time zones for. Honestly, the reason I went to Lollapalooza last year was that I missed going to Coachella, and there were bands playing that were worth crossing one time zone for.


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